SPOILER ALERT: THIS IS PARTLY A RANT.

    I am tired, down to the mitochondria in the cells of my bone marrow, of all the shenanigans going on in the online world.

    Companies that change the entire interface of their software and even changes the names of its product, as in the recent “update” of what was Skype for Business, which was Lync before that, and is now Microsoft Teams which came with a complete redo of its interface—meaning, you gotta learn it all over again.

    And don’t get me started on all the Google products that have come and gone and even had name changes over the years!

    WHY ARE THEY “FIXING” WHAT’S NOT BROKEN?

    In my strong opinion (compared to my humble opinion), they should have left things as they were. Save & Exit Instead, companies are leaving them in droves! Okay, maybe Im  exaggerating—a little—but I know of two companies who used Skype for Business and who took one look at the Microsoft Teams interface and skedaddled on over to another tool instead.

    If I know of two companies, I assume there must be many others. Correct me if you you’re certain I’m wrong.

    Note that I’m not picking on Microsoft (it’s the last “update” that just occurred in my world at the time of this writing so it’s fresh in my mind), there are plenty of other software companies, large and small, who seem to create updates and re-dos and who-knows-what-else . . .  just because they can.

    NEXT THING, YOU DON’T KNOW WHERE YOU’RE AT

    A tool will work perfectly, you’ll have spent the time and energy to learn it well and whoops, a new interface greets you on your next login and you now you can’t find your stuff, grrrr.

    And even worse, they don’t bother updating their Help section to match the changes in the new interface!

    Something you used to find under one menu has now moved to another (why??) and of course, you can’t follow the instructions in the Help section because they don’t match the new interface.

    Anyway, the above brings to mind the inconsistencies I see—regularly—in the online presence of companies, which is why I brought it up. I long to get in there and make things consistent across their online presence, I kid you not. My fingers even twitch!

    Sometimes you go to a website, and based on what they say on the home page, you assume one thing about them, but as you scroll through the site and check out their social profiles and blog posts, you notice that things aren’t consistent. You wonder which of their statements is currently correct and which is not.

    HOW DOES THIS HAPPEN??

    I know how—because I once was guilty of doing the same thing! 

    Before I created this company, I did all the web development, SEO, PPCs, and copywriting for a law firm with multiple websites. It was my responsibility to ensure that we were consistent across the board. And I failed (initially).

    So, this is how that goes.

    A change in the law required that we change our terms, or pricing, or offer for a particular service. This meant updating all references on all websites, correct?

    Yes, BUT it also meant, in most cases, updating any reference to said service in any blog post where I referenced it. It meant updating every reference to said service including social posts.

    It’s not a job for the faint of heart, that’s for sure . . .

     . . .  especially when you don’t recall all the places, blog posts, or web pages on which you mentioned it.

    It takes planning and careful notation of where anything about the details of said service is posted. You NEED a content management system and someone in charge of it, whether it’s just you, a staff member, or a freelancer who understand how to use it.

    Let’s say I learned to use tools to keep up with what services I had listed where so I could more easily update all instances of it across our web presence.

    It’s the right thing to do. Otherwise, potential patients or clients get the feeling that they’re being lied to. For real.

    Does it sound like a strong reaction?

    Don’t you think the same when you come across contradictory information on a provider’s social presence?

    Rant over 😊