1. YOUR WEBSITE WAS BUILT IN THE 90s OR EARLY TO MID-2000s.
Have you ever visited a website and cringed because of its outdated style, and a ton of text in different sizes and colors? Does it make you want to close your eyes and run away? Yeah, me too.
Don’t ignore the importance of how your website looks, even over and above whatever great information you have on it. If people can’t stand looking at the page what are the chances they’ll stick around long enough to read your great content?
Plus, by keeping your old website, you’re missing out on all the new features available now such as responsive sites that look great no matter the device on which you view them.
Society now conducts a huge majority of online searches on smart phones rather than on desktop computers. How does your website measure up on your tablet or phone? Good or bad?
According to the Nielson/Norman group, https://bit.ly/1rwrFuR “. . . good vs. bad is a decision that each individual user makes within those first few seconds of arriving. The design implications are clear. To gain several minutes of user attention, you must clearly communicate your value proposition within 10 seconds.”
So, websites visitors actively try to find reasons to leave your website the second they land on it. If they deem the site good, they stay, if they deem it bad, they go. You want them to stay, don’t you?
2. YOUR WEBSITE IS SLOOOOOOOOOOW
And guess what? People aren’t waiting around for it to load; they leave and browse right on over to your competitors’ website.
I know, I know, you’re better than them at what you do, but nowadays people won’t wait around to find out. We live in a “right now” world. People have gotten spoiled and will wait for near nothing, especially not a webpage taking forever to load.
Much of the time, what’s going on is that the website code is out of date, or images need to be optimized for fast loading, same with videos. It adds up to prospects clicking off and going elsewhere.
Kissmetrics says 47% of website visitors expect a website to load in no more than two seconds, and 40% of visitors never wait more than three seconds.
Wow, huh? Patience has flown right past website visitors and has gone to . . . no idea where; I know for sure it’s not hanging out with moi when I’m browsing the web.
What’s for certain is that if your website is slower that three seconds to load, you’re missing out on a lot of business.
3. ALL OR SEVERAL OF YOUR COMPETITORS RECENTLY GOT A NEW WEBSITE
It’s a given that people shop around online before deciding on almost anything. Even if they already have an idea on whom or what they want to spend their hard-earned dollars on. I do this, and I’m 99.999% certain you do too.
I’m bringing this up because as you do online research on a product or service, whether you realize it or not, you’ll stay on the website that is the most up to date with all the newer bells and whistles.
If yours isn’t up to the latest standards, I am certain that prospects pass on you. I know. Crazy that a thing like esthetics would compel an intelligent person to pass on a great provider because of this, but it happens.
The person looking at the outdated website quickly decides that if the website owner can’t bother to have an up-to-date website, then they probably can’t be bothered with staying up-to-date with new knowledge in their field of expertise either. Yes, it sounds harsh, but it’s what happens. I’ll be the first to admit I’m guilty of this.
Contact me if you’re ready to make the move to a new website, one that lassos visitors into spending time on it, and by default, getting to know you, then choosing you.